Retailers looking to buy wholesale women’s clothing in Australia are looking for clothing that is either designed or made in Australia. The new trend is to buy women’s clothing designed in Australia like the Claire Powell brand and or women’s clothing made in Australia, all this changed in 2020 with a new direction on countries that care about Australia and countries Australian people will do business with such as India. Australia businesses that import women’s clothing now understand that the consumer is rejecting clothing made in countries who reject Australia and that the consumer is now looking at the women’s clothing labels to see where the women’s clothing has been made or designed as most women only want to buy women’s clothing that is made in countries friendly with Australia. India is one of the best countries to buy clothing from today because India has had hundreds of year’s experience developing fabrics combinations of colour designs along with beautiful beadwork. India has always had a good working clothing industry with Australia and this is well established with Australia.
Many brands of women’s clothing wholesalers now come from India due to cost of labour and professional talents of the adult tailors, digital printing which is not available in Australia, the ready availably of the cloth that is manufactured in India and the many talents of the Indian workers in the clothing industry.
Mature women are more discerning today about where their clothing is made and what it is made from, these women care about the country that made their clothing. There has been a big change in the market place in the past 12 months about all imports, people are now asking where was this made? The mature women who care more about what her clothing is made from and where it is made are the age group who is out and about shopping in the boutiques she is not shopping online as much as the younger teen market. The mature clothing market has changed a lot over the past 10 years these women are more aware of cloth, how to care for their cloth and where is the product made. Retailers today need to focus on women’s clothing designed in Australia to fit the Australian woman more than ever before.